Ever year, KDA, selects a new brand accent color, our ‘color of the year.’ Back in early November, KDA quietly selected and rolled out what we call “Red Sea.” We have been updating our website and promotional material for the 2019 release… and then this: PANTONE’S COLOR OF THE YEAR 2019. Look familiar? Yes, to us too. I am told it is the highest form of flattery – right?
Are we saying that Pantone saw the small changes we made to our website and stole our color? I guess there is no way we will ever know. Stolen or not, once again, KDA finds itself ahead of the curve with our finger on the pulse of current design trends.